Major General Simon Brooks-Ward CVO OBE TD VR, Assistant Chief of Defence Staff Reserve Forces and Cadets, Ministry of Defence.
Joined the Royal Yeomanry in 1987 as a Trooper. Commissioned in 1989, he led two Squadrons before being appointed Commanding Officer in 2002. As CO he mobilised and took 2 Squadrons and Regimental Headquarters through the Iraq War in 2003 and subsequent Peace Support Operations. The Royal Yeomanry has the distinction of being awarded a Battle Honour for their deployment to Iraq – the only Reserve Regiment since WW2 to be awarded one.
After three years as Assistant Commander 3 (UK) Division as a Brigadier, Simon was appointed Deputy Commander Field Army in 2015, in the rank of Major General. He left the post in 2018 and in May 2019 he was appointed Assistant Chief of the Defence Staff, Reserves & Cadets.
In 2017 he was appointed Honorary Colonel, The Royal Yeomanry and Honorary Colonel, The King’s Troop, Royal Horse Artillery in 2019.
Simon is Chairman, Chief Executive and Owner of The HPower Group. The company has two distinct arms; firstly, organising major equestrian events and, secondly, national commemorations and celebrations.
In the Equestrian world the company runs The Royal Windsor Horse Show and Olympia, The London International Horse Show and the Euston Park Endurance Series, including the 2019 European Championships. Previous events include involvement in the two Olympic Games (Athens and London) and Luciano Pavarotti’s International Horse Show in Italy. The company is deeply involved in the Middle East, where the horse is considered a unifying factor.
Commemorations include productions for the First World War 100th Centenary, including Mons (2014), Somme (2016), Passchendaele (2017) and The Great Pilgrimage (2018). Other commemorations include the recent Commemorations in Portsmouth and Bayeux for D-Day 75, Women at War (2018), VJ and VE Day 70 and 75 and Iraq and Afghanistan 25.
Celebrations include a BAFTA – for the Best Live Event – for the creation and production of “The Queen’s 90th Birthday Celebrations” (2016), The Diamond Jubilee Pageant (2012), The Prince of Wales Countryside Parade (2018), All the Queen’s Horses (2002), TA100 (2008) and Royal Windsor Tattoos (2007 – 2011). The company is planning The Queen’s 95th Birthday (2021) and Her Majesty’s Platinum Jubilee in 2022.